NHS North East Leadership Academy

Supporting your leadership journey...


Developing your Public Narrative

Date: 09 December 2019

Time: 09:30 AM to 04:30 PM

Duration: 7 hours

Venue: Radisson Blu , Frankland Lane, Durham DH1 5TA


Leadership Skills Development

Leadership Dimensions:

Developing your Public Narrative

Developing Your Public Narrative

“The human mind is a story processor, not a logic processor.” Jonathan

Crafting a narrative that motivates people to take action is one of the most important aspects of systems leadership. It is also one of the most challenging. Year after year great ideas and opportunities fail because
the narratives we use do not connect with the people we need to

During this masterclass we will help you develop the skills to build compelling leadership narratives for your work using the art and science of Public Narrative.

Public Narrative is a leadership practice used to motivate others to join you in action. It is a framework for crafting and telling your story developed by Prof. Marshall Ganz of the Harvard University.

This is a practical masterclass during which you will develop your narrative skills by crafting a public narrative in which you seek to motivate others to join you in a specific action that is relevant for a challenge that you are currently facing.

Learning Objectives:
• Deepen your appreciation for the role of storytelling inmotivating others.

• Develop your storytelling skills and confidence as applied to a
leadership challenge you are facing.

• Develop, share and receive feedback on a public narrative
designed to motivate others to join you in action.